Here at Sugarfayre, we manufacture a wide range of edible cake decorations...

Sugarfayre is a leading UK manufacturer of bespoke edible decorations for celebration cakes, cupcakes, doughnuts, home baking kits and other sweet treats. Our expertise ranges from printed sugar and wafer to rotary moulding and Sweetmelts™ as well as blank sugar sheets for print-on-demand systems, including PhotoCake®.

Based in Northumberland, Sugarfayre was incorporated in 1991 and acquired by Culpitt Ltd in 2009. Collectively, Sugarfayre and Culpitt are owned by DecoPac Inc – the world's largest supplier of cake decorations, based in Minnesota, USA.

We aim to work collaboratively with customers to realise vision according to budget. Using printed or moulded decorations is a cost effective and efficient way to add value to products without the need for any highly skilled resource in a high-speed factory environment. From delivering simple pick and place solutions to leading development of natural colours and clean-label decorations, we ultimately strive to achieve consistently outstanding cakes and sweet treats every time.

Our decorations dominate the supermarket cake aisle on private label and leading licensed character celebration cakes, in home baking kits and can also be seen on products such as doughnuts and cupcakes in high street outlets, cafes and coffee shops.

If you are looking for edible decorations to transform and elevate your product, we’d love to hear from you.


  • Decorations are manufactured at our UK site
  • Distributed predominantly to industrial plant and retail bakeries
  • Markets include the UK, USA, Europe and the rest of world

Site Profile

  • BRC Grade AA
  • Sustainable palm, RSPO audited
  • Sedex membership
  • Kosher certified


  • Natural colours and flavours
  • Reduced sugar, gluten free, and vegan decorations available
  • On-site technical and design support, licensed imaging

Product Types

1Printed Sugar
Printed and die-cut images on flat white or coloured sheets; optional finishing with lustre, shellac glaze, embossing.
Coloured sugar decorations in a range of shapes; coloured and/or sprayed, may be embellished with hand piping and glaze.
White chocolate flavour compound in a half relief mould with printed surface.
Printed and die-cut potato starch sheets; typically flow-wrapped for home baking kits.
Blank unprinted sugar paste sheets for end-user printing or PhotoCake® systems.

Join the team

Sugarfayre along with its sister company Culpitt, is one of the region’s largest employers. From our roots as a family business founded in 1921, Culpitt has been based in Ashington, Northumberland, since 1947. We have grown to become the UK’s leading cake decoration manufacturer and wholesaler employing over 230 local people. We are owned by DecoPac Inc, the world’s largest supplier of cake decorations based in Minneapolis, USA.

Here at Sugarfayre we manufacture innovative edible cake decorations to BRC standards. A combination of automation mixed with highly skilled hand finishing processes keeps us at the forefront of supply to many industrial bakeries throughout the world.

It is a fast paced and innovative environment driven by demand for top quality products that meet ever-changing customer and consumer needs.

Areas of employment:
Customer Support

Generations of local families have been at the core of our success over the last 100 years. As the business grows, recruitment of enthusiastic local people is key and we remain keen to welcome and develop new talent. Scroll down to review our current vacancies and to find out how to get in touch.

Current Vacancies
We are currently hiring! Click here to find out more.


Get in touch today

If you're an industrial bakery looking for bespoke decorations, or for any other enquiries, please don't hesitate to get in touch.

For trade wholesale, see

For consumer, see

To visit our parent company, see